Using Homeless People to Advertise
Posted on April 12th, 2008 by Michael CoombeMost people use traditional methods when it comes to advertising. If you were going to try and get more of an online presence, you might try google’s adwords or buying banner space on a site relatively similar to yours. If you were using traditional methods offline you might create some posters to put up in “hotspots” in your local area as well as contacting newspapers,magazines and perhaps even radio stations. If all those sound too expensive or even too mundane. I’ve come up with an alternative.
What you will require is some printed t-shirts (at around 5$ a piece-Keep costs down!). Make sure your website/company is clearly printed on the front and you can even have another message on the back if you wish. I think you can see where this is going. Go to the biggest city in your vicinity and offer free t-shirts to the homeless, I’m pretty sure they will not turn you down and with all the people they approach for money then it should be quite effective. Your name may then be associated with helping the less unfortunate as well which is always a good thing. You could even put a slogan on the back of the t-shirt ” Doing out bit for the community” or something a long those lines to really hammer home the point or even to humor.
Good idea? What do you think?



























